Saturday, May 8, 2010

Cool Out-of-Home Series #1: All You Need is Cheese

I love the out-of-home medium for several reasons - it's usually simple in its message, it can play upon its environment in creative ways, and it can surprise us when uniquely executed. And so, I'm starting what I'd like to call a "Cool Out-of-Home Series" in which I'll post any interesting out-of-home executions that catch my eye.

The first in this series is a very cool-looking transit shelter execution at Yonge & Eglinton in Toronto which is part of the Dairy Farmers of Canada's All You Need is Cheese campaign. As you can see, a 3-dimensional cheese character appears to be lifting a giant cracker, which is protruding from the top of the frame. Below is a spot from the campaign that this OOH piece is based on:

If you happen upon any interesting out-of-home executions, send me a photo and I'll be sure to post it!

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